About my work

 
 

As an accomplished copywriter, content strategist, UI/UX lead, and technical writer, I’ve helped companies accomplish their marketing goals in a variety of industries–each with their own distinct challenges. From folksy, friendly marketing content at a local grocery chain to highly technical employee training at a leading fintech company, my work exudes a commitment to curiosity and versatility. Curiosity drives me. Collaboration and data drive my outcomes. With an established track record of content creation for internal and external audiences, including B2B and highly-regulated industries, I understand how to adapt to unique needs in an ever-changing world.

Renesas

Driving strategy and consistency at Renesas

The first dedicated web content strategist at Renesas, I was responsible for elevating web content by establishing content standards, enhancing the company’s position as a leader in the semiconductor industry. Connecting marketing teams with the value of high-quality content, I was able to drive adoption for new workflows that put customers first.

With a focus on delivering outstanding customers experiences across Renesas.com, I helped cross-functional groups consistently meet the needs of existing and prospective customers—boosting conversion rates and driving customer satisfaction. Renesas.com offers thousands of unique products, from teams based around the world. Establishing and implementing quality controls makes it easier to deliver content that drives outcomes.

Examples:

  • The company’s first comprehensive web writing guide

  • Strategy consultation for web content initiatives

  • Review and approval for all UX copy

  • Audit, review, and cleanup of existing content quality issues

Keeping people safe with data-driven content at Intuit

Intuit

As the content owner for Intuit security training content, I was responsible for annual refreshes and ad hoc updates. As the content owner for security.intuit.com, I tailored security content to customers’ unique needs. I collaborated closely with security leaders, subject matter experts, and software developers to make highly technical content accessible to everyone. I leaned on my curiosity and adaptability to expand my knowledge—bringing others along the journey to help keep them safe. From known issues to novel threats, I transformed complex information into actionable guidance.

Beyond the technical focus of my role, I also drove security awareness outreach efforts that called on my marketing skills to match messaging with audience. Outreach efforts included high-profile, company-wide promotional events for employees, and training compliance initiatives throughout the year.

Examples:

  • External security training outreach on security.intuit.com

  • Security training (seven courses, a general training for all employees and six secure coding courses for developers)

  • Technical documentation (recording specific content updates, technical details, and other requirements)

  • Team communications strategy (researching, planning, and enhancing the security team’s position as thought leaders)

  • Internal security awareness outreach (promotions, driving training compliance)

Midland Credit Management (MCM)

Embracing new ideas and empowering success at MCM

Contributing to the newly formed digital marketing team as a copywriter, I helped MCM create a new paradigm for their marketing. Digital marketing was a major departure for a company dependent on traditional marketing channels. I was the content lead for all digital marketing efforts. In addition to leading written and visual content creation, I also served as the team’s liaison to the MCM legal team. In a risk-adverse environment within a highly-regulated industry, creativity and strong working relationships with internal partners was critical. There was no playbook for what we were doing and I’m proud of the innovations we made.

Examples:

Scripps Health

Connecting people with life-changing care at Scripps Health in San Diego

Scripps is a legacy health system in San Diego, CA. I helped marketing leads optimize their content for success on the web. My hybrid role required a diverse skill set. Responsible for copywriting, editing, multimedia content, SEO, and building/maintaining the website, I helped Scripps enhance their content. My technical and content expertise, combined with marketing leads’ familiarity with their audience, increased traffic, generated leads, and converted those leads. 


Examples:

Town & Country Markets, Inc.

Maintaining fantastic brand reputation without paid advertising at T&C in Seattle

Beloved in the neighborhoods they serve, T&C has a trusted and well known brand in the Seattle area. Focusing primarily on copywriting, I took on a variety of marketing tasks for this role, including conducting interviews, visual media creation, physical marketing asset creation, and web content management. As a member of a small team, my diverse skill set again helped me drive our outcomes.

Examples:

Moviefloss.com

As a staff writer for Moviefloss.com, I contributed reviews, features, and editorial content that helped grow and sustain the site’s dedicated film community. My work blended storytelling and analysis, aiming to make film writing accessible and engaging for a wide audience. With each piece, I sought to balance insight and entertainment—connecting readers not just to the films themselves, but to the conversations around them.

First Man isn’t a biography—it’s a study in courage, loss, and the quiet resilience that makes history possible.

— Film Review: First Man

Fetishizing the mundane, denigrating it while simultaneously exalting it onscreen, has the confusing effect of being relatable, yet somehow inaccessible.

— Film Review: The Hero

Authentic inclusion remains one of Hollywood’s great unsolved puzzles—a problem everyone acknowledges but few are willing to fix.

— Feature Article: Hollywood's Diversity Dilemma

Some movies endure because they remind us that time changes everything—except our need to understand ourselves.

— Feature Article: Decades and the Movies that Made Them